“W” can mean a lot of things. It is the 23rd letter in the alphabet. It could be the line of luxury hotels owned by Starwood properties. It’s the name of the glossy fashionista magazine that nobody reads but it looks great on your coffee table. It also reminds me of a campaign used by a certain former President. Currently, it means a hamburger that promises each heady mouthful will be packed with the flavor of pickles.

Meet Wendy’s new and arrogantly named hamburger The “W.” Yep. It. Is. THE. “W!”


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“W” can mean a lot of things. It is the 23rd letter in the alphabet. It could be the line of luxury hotels owned by Starwood properties. It’s the name of the glossy fashionista magazine that nobody reads but it looks great on your coffee table. It also reminds me of a campaign used by a certain former President. Currently, it means a hamburger that promises each heady mouthful will be packed with the flavor of pickles.

Meet Wendy’s new and arrogantly named hamburger The “W.” Yep. It. Is. THE. “W!”

I have to admit the name commands attention. The “W” conjures up ideas that this burger is the beginning and end of all fast food hamburgers. The ornate packaging would have me believe The “W” is not merely a double meat patty with cheese between two pieces of bread. No, it is the sandwich that will bring about world peace, help you find the mysterious God particle (that’s Higgs Boson to you brainiacs) and hold promises of giving your partner multiple orgasms.

Like the hucksters of yesteryear offering a tonic for all that ails you, most things that promise too much are bound to disappoint. Anybody who has played Skyrim or seen this season of The Walking Dead knows what I am talking about.

The burger is eloquently wrapped in white paper to suggest that what you are actually carrying is a fine marbled rib eye freshly cut from the butcher. Underlining the importance of this sandwich and adding to the pomp, it is tucked in a folder shouting all kinds of things like “fresh!” and “quality!!”

That, however, is where the facade ends and what you have is the fast food equivalent of a Pandora’s Box. Comparable to the Big Mac, The “W” has two patties, special sauce, tomato, pickles, red onion and two slices of cheese. And trust me, the sauce is very special which I will get to in a minute.

The promotional pictures for The “W” appeared nothing like the actual burger. My sandwich consisted of two limp square beef patties bordering on a chic gray color scheme. There’s the obligatory cheese topped on each slate. A wilted leaf of iceberg, a depressing slice of tomato, some pickles and slivers of red onion complimented the disaster. Then the sauce was slathered sloppily on the bun, which was toasted but not buttery as Wendy’s promised. I could be wrong since freckle face was so heavy handed with the sauce.

Now about that sauce the website states is the savory signature sauce with hints of tomato, pickle and red pepper. To hint is to suggest slightly, but for Wendy’s it means to grab you by the head, slam your face into the wet spot on the carpet, nose buried deep and then scream in your ear “BAD DOGGIE! BAD BAD BAD DOGGIEEEEEEEEEE!!!!!”

If the sauce is signature, it is not a graceful Hancock. It is a scrawled letter X signed by an incompetent psychopath who flings their own poop at the television when the theme song to “The Price is Right” comes on. The sauce is so briny and strong with pickles, it tastes like thousand island dressing amped up with mega-ultra-relish. It is also very vinegary which intensifies the brine and is off-putting. Honestly, drinking a douche would rival the tang of the sauce.

This did not help the cadaver-like meat or the drippy cheese or the lettuce which seemed like an afterthought. The toasted buns were soggy. It was like a victim of a circle jerk but the loser did not eat the bread. The only positive note was the red onion which added a nice sweet and spicy bite. However, you would be wise just to buy a red onion and eat it like an apple.

I am surprised by this evil offspring from hell because I normally like Wendy’s. I have fond memories of The Baconator. The website said “it is doubly amazing” and they list it as a premium hamburger. This sandwich is no more amazing in the single sense than it is twice. Forgetting to flush the toilet after a dinner of tripe sauteed in black bean sauce and reconstituted dried salted fish is more amazing. Damn, emptying the contents of my used condom on to a hamburger would be more amazing!

Wow, I’m really angry about this. When I eat at a fast food place, I’m not expecting meat at Luger levels but I’m also not expecting inmate cafeteria dreck. I agree there are so many tasteless “potty jokes” in my review. Yes. But they taste much better than this burger. “Big flavor doesn’t have to mean big bucks,” touts the website. The flavor is indeed very big, but Wendy’s forgot to make the flavor good.

  • Item: Wendy’s The “W”
  • Nutrition Facts: 580 calories, 290 calories from fat, 33 grams of fat, 14 grams of saturated fats, 105 milligrams of cholesterol, 1,480 milligrams of sodium, 40 grams of carbohydrates, 3 grams of fiber, 9 grams of sugars, and 32 grams of protein.
  • Price: $2.99 (sandwich only)
  • Purchased at: Wendy’s
  • Rating: 3 out of 10
  • Pros: You can pick up a Frosty or a Baconator while there. The red onions add a good kick. Images of people flinging poop in top hats make me laugh. Toasted buns are a good idea. Freckles.
  • Cons: The beef, the cheese, the pickle, the tomato. The sauce is too briny. Saying things that are “double amazing” when you cannot even get to the “singular” amazing. Loser eats the bread. Speaking of bread, the nice texture of toasted buns are nullified when it becomes soggy due to too much sauce. Skyrim, like seriously what am I supposed to do next?
Price: $2.99 Add to Cart
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