This chapter is a free excerpt from Make Something People Love: Lessons From a Startup Guy.

I’m Alexis Ohanian, co-founder of the social news website reddit. What started in an apartment back in 2005 is now one of the most trafficked websites on the Internet. Its success has depended largely, if not entirely, on one thing: making a product people love.

After starting reddit, I created a social enterprise called breadpig. We publish books featuring some of the most popular webcomics in the world, including xkcd: volume 0 and SMBC’s The Most Dangerous Game and Save Yourself, Mammal!, and we produce other geeky novelties like LOLmagnetz and Awesome Sauce. After that, I was the head marketing guy who launched hipmunk: a travel website that takes the agony out of flight and hotel search.

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I’m Alexis Ohanian, co-founder of the social news website reddit. What started in an apartment back in 2005 is now one of the most trafficked websites on the Internet. Its success has depended largely, if not entirely, on one thing: making a product people love.

After starting reddit, I created a social enterprise called breadpig. We publish books featuring some of the most popular webcomics in the world, including xkcd: volume 0 and SMBC’s The Most Dangerous Game and Save Yourself, Mammal!, and we produce other geeky novelties like LOLmagnetz and Awesome Sauce. After that, I was the head marketing guy who launched hipmunk: a travel website that takes the agony out of flight and hotel search.

All three of these experiences taught me a lot about creating a product people love, an idea I feel so strongly about, I started teaching a class at General Assembly about it. Now, I’ve written this e-book version of the class, hoping to share my experiences and encourage others towards success. The more people thinking about making things people love, the better!

In the pages that follow, I’m going to be covering four main subjects:
  • Community
  • Connection
  • Design
  • How to go on the offensive
All the information provided here is actionable, so readers can pick up and do something with it. I hope you will!

If you enjoy this book, please let me know via twitterGoogle Plusfacebook or email! And then please let me know when you’re wildly successful, so that I can take all the credit.
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