This chapter is a free excerpt from Google+: Is Google's Facebook Killer Doomed to Fail?.

Some people wait for opportunity; some people make the opportunity. Which can be said for Google+? Will Google+ simply fade into oblivion as another failed Google social venture? Will Facebook perhaps topple over from the combined weight of user fatigue and a lack of innovative avenues?

Social Media in the Bigger Picture

In the next few years, social media will affect :


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Some people wait for opportunity; some people make the opportunity. Which can be said for Google+? Will Google+ simply fade into oblivion as another failed Google social venture? Will Facebook perhaps topple over from the combined weight of user fatigue and a lack of innovative avenues?

Social Media in the Bigger Picture

In the next few years, social media will affect :

  • General internet browsing — Everything you read, browse and scan on the internet can be tracked and shared to your social media profiles — from what you read on Yahoo! to places you’ve visited in your neighborhood.
  • Search use and behavior — Social media continues to increase its impact on search use and behavior. Search is a substantial facet of the web as a whole – it’s impossible to navigate through billions of websites without having a tool to find what you want. The best example of social media’s impact on search is how Search Plus and the +1 button are used.
  • Business — As general browsing and search behavior are changed by social media, so too will businesses that rely on online consumers. It is imperative for them to take the influence of social media into account.

So which service will come out on top: Facebook or Google+?

If Google+ accommodates the advances in social media in the areas of browsing, search and business, then it might just be the platform of the future. However, it will still need to overcome challenges in external integration and developing a comprehensive API. On the other hand, if Facebook can keep improving to meet ever-evolving social media demands, then it has a good chance of keeping its champion title.

Google+ is geared toward emerging trends in social sharing and the web — but is it a Facebook killer? No. It was never intended to be a direct challenge to Facebook's dominance in the current social sphere, but a platform to incorporate the increasing importance of social networking in the future of online sharing.

Is it doomed to fail? Likely not. Backed by extensive Google product integration, reinforced by a growing number of users, and properly positioned for the future of personal ecommerce and search, Google+ looks like it's simply biding its time.

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