The Real Reality Check

by Mark Forster

This chapter is a free excerpt from The Pathway to Awesomeness.

October 21, 2006

People tend to have very mixed attitudes toward money. But I would like to suggest one use of money which very few people think of, and that is as a reality check. How can you tell if your business is providing what people want and being run in an effective way? Answer: look at whether or not it’s making money. How can you tell if you have a personal lifestyle based on fantasy or on reality? Answer: by looking at how much you are saving. In both these cases the objective and measurable nature of money cuts through the self-deception we can so easily bring to our life and our work.


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October 21, 2006

People tend to have very mixed attitudes toward money. But I would like to suggest one use of money which very few people think of, and that is as a reality check. How can you tell if your business is providing what people want and being run in an effective way? Answer: look at whether or not it’s making money. How can you tell if you have a personal lifestyle based on fantasy or on reality? Answer: by looking at how much you are saving. In both these cases the objective and measurable nature of money cuts through the self-deception we can so easily bring to our life and our work.

“But I’m not interested in money!” I hear some people saying. Sure, you’re not—and why is your business so badly and inefficiently run? Is it because you’re not interested in that either? Why is your expenditure so out of control? Because you’re not interested in money, or because you’re not interested in self-discipline?

Keeping a close eye on your personal and business finances can really tighten up your effectiveness. Why not try the exercise I gave in the previous article, “Countdown?” See how long it takes you to make or save $10,000, and then try to make the next $10,000 more quickly—and the one after that, and the one after that. (You can add or subtract 0’s to that figure according to your own circumstances.) Even more effective is to have a buddy who is in approximately the same business situation as you are and make a race of it. You will be amazed how much that sharpens up your business senses!

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