The Agony and Ecstasy of Entrepreneurship

by Nick Hughes

What's in the book?

    • Technology
    • Dealing with Uncertainty and Doubt
    • Leadership
    • What It’s Like at a Startup
    • Sales and the Art of Persuasion

Description

Once upon a time there was a world where you went to school, earned a degree, graduated with honors and went straight into a 35-year career with one company. Simple was your life. They treated you right; you worked your way up the company ladder toward senior management; and when you retired they took care of you through your golden years. That was then.

This is now.

Nothing is guaranteed and we’re all fighting for our own scraps today. The world has changed, and your life now depends on you navigating the professional world with a new set of skills and talents. Whether you are starting your own company or joining a large corporation, today’s world demands you to be entrepreneurial in everything you do—fighting tooth and nail for new customers, innovating around creative ideas and new business models, networking with others, and understanding we now live in a fluid and ever-changing world economy where thousands are all elbowing for one job opening.

So what makes you unique in this new world?

What follows has been adapted from my blog, So Entrepreneurial, and placed into book format. They are my thoughts and musings on all things entrepreneurial, meant to help you understand what it takes and how to think like an entrepreneur in today’s world. Far from perfect and by no means the only way to go about the journey, they represent my lessons taken straight from the trenches. Since my thoughts originated as blog posts it’s best to take them piecemeal, maybe even digesting just a few topics each day. You will find my main perspectives are around mobile, digital and internet technologies, but the principles can be applied to any other entrepreneurial focus.

I am not bashful in saying entrepreneurship is not easy—in fact it is extremely difficult. Yet for many reasons it’s probably one of the most rewarding pursuits in the world. You will find straightforward talk, deep thinking and at times uncomfortable topics discussed with authenticity and honesty in hopes to educate the less familiar on the ups and downs of life as a founder. If anything, I’m sure it will lend itself to some entertaining reading.

Your own agony and ecstasy of entrepreneurship will rock your world more than you ever imagined, my hope is that by sharing my thoughts and experiences it might help you prepare for—and even celebrate—entrepreneurship in some small way. If you feel so inclined, shoot me an email and share your own entrepreneurial story.

Nick Hughes

jnickhughes@gmail.com



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