Interruption Marketing: Marketing method in which the attention of a prospect is attained by interrupting  whatever they are doing and asking for their attention, whether by email, direct mail, commercial break or any other means. All outbound marketing is based on the technique of interruption.

Remarkable (sic) Content: A term developed by the authors to describe the compelling content and copy developed on blogs, newsletters, Facebook forums and other such media. The authors italicized remark to stress the need to develop compelling content that the readers would remark upon through their own blogs or other social media.

Social Media: Defined by Webster’s as media for social interaction, social media allow for what was formerly known as “word-of-mouth” advertising and marketing to take place across the Web and other platforms.


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Interruption Marketing: Marketing method in which the attention of a prospect is attained by interrupting  whatever they are doing and asking for their attention, whether by email, direct mail, commercial break or any other means. All outbound marketing is based on the technique of interruption.

Remarkable (sic) Content: A term developed by the authors to describe the compelling content and copy developed on blogs, newsletters, Facebook forums and other such media. The authors italicized remark to stress the need to develop compelling content that the readers would remark upon through their own blogs or other social media.

Social Media: Defined by Webster’s as media for social interaction, social media allow for what was formerly known as “word-of-mouth” advertising and marketing to take place across the Web and other platforms.

RSS: RDF site summary, often referred to as Really Simple Syndication RSS allows a subscriber to be fed lists of desired information by subscription, creating syndicated feeds on a desired scheduled. The authors’ recommend subscribing to Google’s free RSS reader, there are many others to choose from available on the Web.

Content Factory: A group established for the purpose of creating compelling content for blogs and other articles on a consistent continuing basis. As remarkable content is at the core of successful inbound marketing, according to the authors, the need for a strong team of writers and video developers is stressed, with its creation as a content factory highly recommended.

Search Engine Optimization (SEO): The process of improving the quality and volume of web traffic to a website. SEO techniques such as improving the authority of a site, developing effective keywords, and developing better visibility to search engines is at the core of the inbound marketing process.

VEPA: An acronym developed by the authors derived  from; Valuable, Easy to use, Prominent, and Action oriented. VEPA is the standard by which calls to action by visitors to your website should be measured for efficiency.

Conversion: One of the goals of an inbound marketing program, conversion is the process by which visitors to your website respond to one of your offers and provide follow-up information, enabling them to be converted to prospects and eventually leads.

DARC: Another acronym, used in reference to establishing criteria to build a successful inbound marketing team. DARC refers to; Hiring Digital citizens, Hire for Analytical chops, Hire for Web Reach, and Hire Content Creators.

SERP: Search Engine Results Page, generated by a search engine in response to a query. The goal of inbound marketing is to have your website listed within the top ten results for a given search.

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