This chapter is a free excerpt from Make Something People Love: Lessons From a Startup Guy.

Chances are you’ve seen this video of an adorable little girl struggling with a magazine that she thinks is a broken iPad. No matter how hard she tries, that magazine is out of batteries and just simply will not work. All cuteness aside, this is the future. She’s only one year old and she’s already got it figured out: this is how a magazine is supposed to work.

If Steve Jobs taught us one thing, it’s that design matters. Great user experience sells your product for you. This is an opportunity you can’t ignore; there are so many awful user experiences that we have to deal with every day that when we get one that is actually great, we love it. We embrace it. We tell people about it.

Complete 10-second survey to read full article!
Chances are you’ve seen this video of an adorable little girl struggling with a magazine that she thinks is a broken iPad. No matter how hard she tries, that magazine is out of batteries and just simply will not work. All cuteness aside, this is the future. She’s only one year old and she’s already got it figured out: this is how a magazine is supposed to work.

If Steve Jobs taught us one thing, it’s that design matters. Great user experience sells your product for you. This is an opportunity you can’t ignore; there are so many awful user experiences that we have to deal with every day that when we get one that is actually great, we love it. We embrace it. We tell people about it.

If Steve Jobs taught us a second thing, it’s that people will actually pay more for a much better user experience. Attention to design and user experience aren’t luxuries, nor are they fads. Sites like SeatGeek, Instagram and hipmunk are part of a larger trend that’s changing the way we use products and the way we think about how products should be built. If you’re not a part of this, you’re going to be left behind.

How to Become a Designer: By Caring

Far too often when we’re sitting behind our computers making product, we forget that the people on the other end, the people using those beautiful Apple devices, are still sitting behind soulless machines. It’s so important to remind them of the human touch. Treat them like a humanor better, like a human you like.

Here’s a photo of Steve Huffman:



I made sure he had the view in our apartment while we were working on reddit. It wasn’t a great view, but it was a view.

 
Price: $9.95 Add to Cart
  • Lifetime guarantee
  • 100% refund
  • Free updates