Brian Halligan’s lifelong love of the Grateful Dead led him to write Marketing Lessons from the Grateful Dead, a book that applies inbound marketing techniques to the band’s career.

Inbound Marketing has had seven printings and sold over 50,000 copies, and has been translated into nine languages.

Brian Halligan coined the term inbound marketing as a result of studying Seth Godin’s Permission Marketing.


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Brian Halligan’s lifelong love of the Grateful Dead led him to write Marketing Lessons from the Grateful Dead, a book that applies inbound marketing techniques to the band’s career.

Inbound Marketing has had seven printings and sold over 50,000 copies, and has been translated into nine languages.

Brian Halligan coined the term inbound marketing as a result of studying Seth Godin’s Permission Marketing.

The Boston Globe ranked Hubspot as the number four  Top Places to Work Awards list for the year 2010.

Hubspot has no established  vacation policy, allowing employees to take as much time off as they wish, whenever they wish.

Inbound Marketing University’s (IMU) website offers a link for a free Internet Marketing Kit, an example of the technique described in the book.

IMU offers a course of 18 internet marketing webinars which lead a successful student to a certification as an Internet Marketing Certified Professional

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