Getting The Bang For Your Buck

by Philip Shropshire

This chapter is a free excerpt from How To Get The Most From Your Kindle Device.

Although the pricing for new Kindles is generally consistent across Amazon and in big-box stores, there are some ways to get the biggest bang for your buck.

  1. If you buy from Amazon, take advantage of their special offers
  2. Check whether big box stores in your area offer gift cards discounts with your purchase
  3. No price relief from big box stores, except during holidays
  4. Consider buying used
  5. Take advantage of sales during the holiday season

Let’s take a look at each of these ways in depth.

Take Amazon’s Special Offers


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Although the pricing for new Kindles is generally consistent across Amazon and in big-box stores, there are some ways to get the biggest bang for your buck.

  1. If you buy from Amazon, take advantage of their special offers
  2. Check whether big box stores in your area offer gift cards discounts with your purchase
  3. No price relief from big box stores, except during holidays
  4. Consider buying used
  5. Take advantage of sales during the holiday season

Let’s take a look at each of these ways in depth.

Take Amazon’s Special Offers

Choosing to purchase the Kindle with special offers nets an immediate savings of around $40 for every Kindle model. These special offers are essentially ads that appear on your home screen or, on the Kindle Touch, on your screensaver. Examples of special offers include:

  • $30 for one month of unlimited yoga classes in your city ($119 value)
  • Save up to $500 on select HDTVs
  • $1 for a Kindle book, choose from thousands
  • $15 for $30 worth of groceries at your local store

You can purchase your Kindle ad-free for $109, or you can purchase your Kindle with special offers and then later remove them for a fee of $30. However, because these ads are generally not intrusive to the user experience, buying your Kindle with special offers can be a great way to save some money!

Check For Gift Card Discounts

The truth is that you're probably already getting the best price for your Kindle through Amazon.  To quote the website BGR: "A recent teardown of Amazon’s new Kindle Fire tablet reveals that the company is likely selling its new Android-powered slate at a loss. Market research and intelligence firm IHS iSuppli on Friday published its findings after disassembling the new Amazon Kindle Fire tablet and examining its components. Following its analysis, the firm determined that Amazon’s Build of Materials cost is $185.60, and its total cost including manufacturing-related fees is $201.70 per Kindle Fire." (For more of this article, click here: http://www.bgr.com/2011/11/18/teardown-reveals-199-kindle-fire-costs-201-70-to-build/)

However, Amazon doesn’t deliver incentives, such as gift cards from stores like Staples or Best Buy. By doing some online research, you may discover that a big box store in your area is offering special incentives with the purchase of a new Kindle, which may net you more for your money.

No Price Relief From Big Box Stores (Except During Holidays)

You might think that because Kindle tablets are being sold at Best Buy or Target, which have reputations for offering discounts on major electronics, that you can pick up a Kindle on the cheap.

However, prices at big box stores are comparable to what is offered on Amazon. If a store does not incentives, you as the consumer aren’t really getting a break. This is likely because Amazon does not make a profit on Kindle sales, but on the sale of it’s media. Therefore, they have no incentive to offer price deals on high-volume orders to large chains...which means big box stores have no incentive to offer deals to you. The exception to this may be during the holidays, but even then typically in the incentives that big box stores offer.

Consider Buying Used

You can save a lot of money by purchasing a second-hand Kindle. For example, the Kindle Keyboard with wi-fi retails for $139 at Amazon, but is offered by online retailers for prices as low as $84.50 if you search Amazon’s used products.

Although you can check sites such as Craiglist for used models, the best place to shop for secondhand Kindles is probably at Amazon! Amazon’s customer feedback feature and seller profiles can offer protection for bargain hunters, because you will see what experiences other customers have had with the seller.

Take Advantage Of Sales During The Holiday Season!

As mentioned earlier, shopping at big box stores isn’t really an advantage...except during the holidays. In 2011, massive reductions were seen in the price of the Kindle Fire at both Target and Walmart. For example, the Kindle Fire—which normally retails at $199.00—sold at $123 during Black Friday sales. Doing some research around the holidays can net you a significant savings on your new eReader!

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