Find Your Rock in Ensenada

by Ash Kumra

This chapter is a free excerpt from Confessions from an Entrepreneur (Volume 1).

Dave Berkus: Super Angel, Speaker, Author & Entrepreneur

Every entrepreneur has that moment of truth—the one that marks the decision to take the path to entrepreneurship or the path to job security with a larger employer. And down the road a bit, most of us face another decision, when forced to decide whether or not to go for growth, which inevitably requires new investment and increased risks.


Complete 10-second survey to read full article!

Dave Berkus: Super Angel, Speaker, Author & Entrepreneur

Every entrepreneur has that moment of truth—the one that marks the decision to take the path to entrepreneurship or the path to job security with a larger employer. And down the road a bit, most of us face another decision, when forced to decide whether or not to go for growth, which inevitably requires new investment and increased risks.

My moment of self-confrontation came many years ago when deciding whether to leave behind the relative comfort of a good income from my one-person operation or to hire my first employee, who would allow me to spend my energy in sales and growing the business. It was perhaps the most difficult decision of my young life. I was just out of college, managing a business that had paid my way through those college years and several years beyond the completion of my college years. The cost of expansion would cut my take-home income enough to impact my lifestyle and perhaps, if not quickly successful, force me to put off my pending marriage.

Not a small decision. So I got in my car with a small overnight bag, pointed toward Mexico, and headed to Ensenada, a place I had been to a number of times before, to find solitude for a short weekend to think about the future.

Checking into an inn I had visited before that happened to be located right on the beach, I walked out to the shore and found a large, smooth rock, perfect for holding during a long, hopefully productive sit. And sat I did. I sat for five hours that night, thinking about the pros and cons and what my personal goals for this lifetime truly were.

After that evening of isolated, quiet thought, it became clear to me that I wanted to take the risk, to go for it and attempt to build a big business, officially leaving my comfort zone.

The next morning, I returned to that same rock and sat some more, but this time I was planning ‘how,’ now that I had come to grips with the ‘what’ and ‘when.’ And after a few more hours, I had devised my personal plan. I would hire one full-time employee and one independent contractor to start. I’d take no bank loans or ask for any outside investment. This would be my risk to take, completely unaided. Satisfied with my contemplation session, I left that rock, checked out of the seaside inn where I had been temporarily staying, and drove home excited and ready to execute my plan, born on a rock.

That story is true. And the ending is excellent. I grew that company to over fifty employees, even taking it public after a number of years, and later selling my interest in that first company to get into the computer software business, just at the right time to take advantage of its amazingly rapid growth.

But it all started with the decision on that rock. If you have a life-changing decision to make—including whether to start your entrepreneurial journey—have you identified your rock in Ensenada? Do you have a quiet place where cell phone, text, and other distractions can’t reach you while you dig deeply into a problem or opportunity and really allow yourself to think uninterrupted?

I challenge you to find your own special rock in Ensenada—your special quiet place.

* * * * *

Dave Berkus is a noted speaker, author, and early stage private equity investor. He is acknowledged as one of the most active angel investors in the country, having made and actively participated in over 87 technology investments during the past decade. Dave is the past Chairman of Tech Coast Angels, one of the largest angel networks in the United States.

Price: $4.99 Add to Cart
  • Lifetime guarantee
  • 100% refund
  • Free updates