Octavia Goredema: Entrepreneur & MentorWhether you are thinking of becoming an entrepreneur or have already made the leap, the people you surround yourself with can make or break your business.Becoming an entrepreneur is a rollercoaster ride with excitement, frustrations, risks, and rewards at every turn.
Octavia Goredema: Entrepreneur & MentorWhether you are thinking of becoming an entrepreneur or have already made the leap, the people you surround yourself with can make or break your business.Becoming an entrepreneur is a rollercoaster ride with excitement, frustrations, risks, and rewards at every turn. There will be times when you have a big idea. So big and brilliant that you can see the vision for it clearly, but don’t know how to navigate the first hurdles.There will be times when out of nowhere you crash into a roadblock that sends you spinning, unsure of which direction to take next.There will be times when your business is burgeoning, faltering, or stagnating, leaving you questioning how best to adapt for the future.Whether you’re going it alone or have co-founders alongside you, being an entrepreneur can be isolating. Even with the sharpest of focus and the strongest of convictions there will be times when being “the boss” is as tough as it gets.That’s where your dream team comes in.What’s a dream team?A dream team is a group of real life people who inspire you and propel you forwards.They’re the people who reinvigorate you when you’re burnt out. They’re the ones who help leapfrog a problem that seems insurmountable. They’re the group you use to brainstorm ideas that ricochet into action. They’re the folks who help you bounce back if it goes wrong and are elated when it all goes right.In essence, they are the people who help you bring your entrepreneurial dreams to life.How do I create my dream team?You may already know them. Who are the people who make you go “wow!” when you review their achievements? Who do you know who is continually raising the bar? Who in your circle is always seizing opportunities and surpassing expectations?If you find it difficult to identify dream team contenders ask the people you respect for their recommendations. It’s often not who you know, but who they know, that can prove invaluable.Use your network to seek out mentors who have walked the path you’re embarking on. Follow trends and engage talented people who are whip-smart in their area of expertise. Don’t understand the latest social marketing technique? That’s okay, talk to an expert who lives and breathes it. Looking for a company to acquire your start-up? Seek out a serial entrepreneur who has sold a business for a profit to sit on your board.Take a closer look at your friendships, business relationships, and acquaintances. Without a doubt you’ll find a selection of accomplished individuals who already stand out.How do I recruit my dream team?Dream team members can be recruited into a variety of roles. They can be board members, mentors, occasional advisers, employees, contractors, people you socialise with, or people you email or call once in a while.Think about what you want to achieve from engaging your dream team. Pitch your target participants, ask for help, listen to the feedback, and determine what works best for you both. Don’t forget to ask how you can help your dream team with their goals too.Does it work?When I started my businesses I was incredibly fortunate to have a group of stellar individuals who provided invaluable support and counsel. I can’t imagine how it would have been without them. As a result, I make a point to help others who are looking to start or grow their businesses.What goes around comes around. While you cultivate your circle of influence, give back and be a part of someone else’s group. Dream teams spark opportunities, connections, and inspiration that accelerate entrepreneurs. If you don’t have one already, my advice would be to start building yours today.
* * * * *Founder of the Twenty Ten Club and Crash Course City, Octavia Goredema is an award-winning entrepreneur, mentor, marketer, and writer with a passion for enabling entrepreneurs. In 2012, Octavia was honoured by The Queen of England, awarded the prestigious title Member of the Order of the British Empire (MBE) in recognition of her work supporting Black female entrepreneurs.