The Eat This, Not That diet began as a column, evolved into a book, and now has become a road map for better eating. Chef Matt Goulding and David Zinczenko, editor-in-chief of Men's Health magazine, literally wrote the book on which foods to avoid and which foods to substitute them with. It's not an actual diet plan, but more of a directory of Good vs. Bad food choices. In the mood for a steak? Goulding and Zinczenko suggest a sirloin or filet mignon instead of the porterhouse or prime rib. In the mood for some cheesecake? These guys will tell you which brand is the best and which ones have enough calories to last you a few days.


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The Eat This, Not That diet began as a column, evolved into a book, and now has become a road map for better eating. Chef Matt Goulding and David Zinczenko, editor-in-chief of Men's Health magazine, literally wrote the book on which foods to avoid and which foods to substitute them with. It's not an actual diet plan, but more of a directory of Good vs. Bad food choices. In the mood for a steak? Goulding and Zinczenko suggest a sirloin or filet mignon instead of the porterhouse or prime rib. In the mood for some cheesecake? These guys will tell you which brand is the best and which ones have enough calories to last you a few days.

The authors understand people sometimes want to splurge, and for them, it's all about the calories, and not whether you're an omnivore, vegetarian, or a vegan. They also believe that the plan helps to target belly fat and other parts of the body, but those are nothing more than claims, say most nutrition experts.

Although the authors offer a great service for those who want to eat out or purchase certain foods in the grocery store, there are a number of issues with the book. The EveryDiet website details some of those issues in review of the plan. For example, the authors don't have any real credentials in the medical field or nutrition. One is a chef and the other is an editor of a health magazine. Some of the foods included in the book are actually quite unhealthy, including the "better" choices. Finally, you might not even lose any weight, unless you follow a strict plan for caloric intake while using the book's advice.

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