So we’ve set you on fire and told you to toe the nearest precipice. Before you think that being a burning entrepreneur only means taking punishment, let’s talk about putting the hurt on others (in a positive business sense).

When thinking about the characteristics of some of my favorite companies, a phrase popped into my head about what ties all of these companies together: they are the silent killers.


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So we’ve set you on fire and told you to toe the nearest precipice. Before you think that being a burning entrepreneur only means taking punishment, let’s talk about putting the hurt on others (in a positive business sense).

When thinking about the characteristics of some of my favorite companies, a phrase popped into my head about what ties all of these companies together: they are the silent killers.

When I look at the Foundry Group portfolio, we’ve got a bunch of silent killers in it. They don’t spend a lot of time trying to get written up in TechCrunch. They often aren’t based in the Bay Area. Their CEO’s don’t run around bloviating about what they are going to do some day. They just do it. And suddenly they are $10 million, or $20 million, or even $50 million revenue companies, before anyone has really noticed, and without any real competition. They are the unambiguous and dominant market leaders.

 @bfeld
"if you are searching for the next big thing, you are already too late"
26 December, 2011

Sure, their customers and partners know who they are. Other entrepreneurs, especially ones who work with them in some way know who they are. Smart technical folks know who they are. And the geographic community that they are in know who they are since they are often the leaders of their startup communities.

But they sneak up on you. They don’t waste their time hyping themselves. They don’t run around trying to get VCs interested in what they are doing. Rather, they just do. Their twitter streams are filled with substantive stuff. Their blogs are about their product and how it is used. Their people are everywhere they need to be, and spend almost no time being places they don’t need to be.

These are the silent killers. And I love them.

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