This chapter is a free excerpt from Confessions from an Entrepreneur (Volume 1).

Ash Kumra: Entrepreneur, Public Speaker & Co-Founder of

Be Relevant

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Ash Kumra: Entrepreneur, Public Speaker & Co-Founder of

Be Relevant

Early-stage entrepreneurs sometimes get obsessed with things like “Funding,” “Status,” and/or “Being a Leader” before anyone knows who they are! So when building your company, make sure every milestone or initiative helps you get noticed. Without this, no one cares about who you are and what you are building. Here are some ways to enhance your visibility.

Use Social Media to your advantage

Social Media is a tool that can open doors to transform you and your company into a distinguished brand. Best of all it’s free. It takes some hustle and of course “Relevant” commentary. If you own an online community site, brag about your most loyal users. Appreciate them. They have made you what you are by showing their confidence in you. So why not make them your star spokespersons. Shower them with praise but do not go overboard. Be sincere and give them the appreciation they rightfully deserve. Use your network to promote them. They in turn will be your best salespersons and will be motivated to sell your offering better than you can ever do on your own, even if you were to spend oodles of money.

Another method of improving your visibility and brand loyalty is to post commentary from your own blog and outside articles on relevant expert advice related to your offering. This gives you credibility, and it is just a matter of time before media-related individuals jump on the bandwagon and spread the word on your and your company’s behalf. A side benefit is additional opportunities for you to market your products.

Use networking events to enhance your image

Networking events are hands down my favorite way to get out there and be relevant. Investors want to associate with people who move in the right circles. Such people are perceived to be tied to success and will “Go Places.” So why not give them what they want. Go to networking events and get a photograph or two taken with the people who move in the right places. And, in the process, make connections. The more connections you make, the more you matter.

Spread the word

You worked hard to achieve what you did. Why not spread the word? Don’t be bashful about sharing your accomplishments. Dwell on the milestones you have reached on your projects and show enthusiasm about your product. This is especially true if you are trying to raise capital. In general, investors tend to steer away from people who are waiting for funding to build a product but are always willing to take their chance with individuals who need the funds to improve an existing product. In the end, being relevant is about persuading others to join your ride, not build it.

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Ash Kumra is an award winning entrepreneur and public speaker recently recognized by the White House as one of the top 100 young entrepreneurs making an impact for America. Ash is currently co-founder of, an online community dedicated to guiding people to create, believe, and live out their dreams using virtual dream boards; the co-leader for the Startup California Team for "Startup America" (founded by the White House and Steve Case); the Chairman of Southern California-based Tech Coast Venture Network; and is a co-founder of digital content distribution agency DesiYou, the 2010 recipient for "Best Digital Media Company” by the Irvine Entrepreneur Forum. Ash is an active advisor to various consumer internet ventures.

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