When it was released in the fall of 2009, The Boston Globe called Inbound Marketing: Getting Found Using Google, Social Media and Blogs, “...quite simply the best collection of practical, tactical advice I’ve seen to explain this important shift in marketing.” Which raises the question, “Which shift is that?”

According to Brian Halligan, one of the book’s two authors, “People just don’t listen to ads or read spam emails, and we don’t pick up the phone if we don’t know who it is. That  kind of marketing is broken.” The alternative is to have customers find the seller, rather than the seller, or marketer, interrupt potential customers with marketing materials and unsolicited calls. Inbound Marketing is all about how to do just that.

Authored by the co-founders of  Hubspot, which sells software to accomplish the processes described within, Inbound Marketing reveals the practical steps to be taken to develop a new kind of marketing strategy, using blogs, Facebook pages, Tweets and interactive Web sites to help potential customers field a marketing venture, rather than resorting to the traditional methods of high cost multi-media advertising, direct mail, email, or cold calling by a sales force.described and implemented by Seth Godin in Permission Marketing ten years earlier. When Permission Marketing appeared, social media was not yet prevalent, and Halligan and Shah have produced practical methods of converting the social networks used daily, (in many cases constantly) by both employees and potential customers into a marketing


Complete 10-second survey to read full article!

When it was released in the fall of 2009, The Boston Globe called Inbound Marketing: Getting Found Using Google, Social Media and Blogs, “...quite simply the best collection of practical, tactical advice I’ve seen to explain this important shift in marketing.” Which raises the question, “Which shift is that?”

According to Brian Halligan, one of the book’s two authors, “People just don’t listen to ads or read spam emails, and we don’t pick up the phone if we don’t know who it is. That  kind of marketing is broken.” The alternative is to have customers find the seller, rather than the seller, or marketer, interrupt potential customers with marketing materials and unsolicited calls. Inbound Marketing is all about how to do just that.

Authored by the co-founders of  Hubspot, which sells software to accomplish the processes described within, Inbound Marketing reveals the practical steps to be taken to develop a new kind of marketing strategy, using blogs, Facebook pages, Tweets and interactive Web sites to help potential customers field a marketing venture, rather than resorting to the traditional methods of high cost multi-media advertising, direct mail, email, or cold calling by a sales force.described and implemented by Seth Godin in Permission Marketing ten years earlier. When Permission Marketing appeared, social media was not yet prevalent, and Halligan and Shah have produced practical methods of converting the social networks used daily, (in many cases constantly) by both employees and potential customers into a marketing

Since publication, Inbound Marketing has sold over fifty thousand copies and has been translated into nine languages. The New York Times, in reviewing the book, commented that some of the advice it contains is “dated,” and refers to the book as, “...really just a primer. You won’t glean anything new if you know the basics of search engine optimization...”

Much of the book is duplicated in Hubspot’s Inbound Marketing University, developed in collaboration with several MBA programs and business schools including Harvard Business School and the University of Massachusetts Dartmouth.

It’s doubtful that Inbound Marketing will replace traditional means of reaching out to new customers; television ads still sell a lot of Bud Light, direct mail still makes up the bulk of the daily delivery and spam filters are as in demand as ever. But for a practical, step by step guide to implementing a strategy to build a social media presence for the neophyte, Inbound Marketing is an essential addition to a marketing manager’s bookshelf.

Price: $2.99 Add to Cart
  • Lifetime guarantee
  • 100% refund
  • Free updates