January 16, 2012

parislemon

A few weeks ago, Jeremiah Owyang wrote the provocative ”The Golden Age of Tech Blogging is Over”. Naturally, the tech press jumped all over it. One of those was my former TechCrunch colleague Sarah Lacy. In her post, “Golden Age of Tech Blogging Done? I Couldn’t Disagree More”, she outlined why she felt we are poised to enter one of the most exciting periods yet in the space.


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January 16, 2012

parislemon

A few weeks ago, Jeremiah Owyang wrote the provocative ”The Golden Age of Tech Blogging is Over”. Naturally, the tech press jumped all over it. One of those was my former TechCrunch colleague Sarah Lacy. In her post, “Golden Age of Tech Blogging Done? I Couldn’t Disagree More”, she outlined why she felt we are poised to enter one of the most exciting periods yet in the space.

And for good reason. She was in the midst of working on something. Something meant to evolve the space. Today she’s launching it: PandoDaily.

I actually don’t think what Jeremiah and Sarah wrote is as far apart as their titles may seem. The tech blogging space, of course, isn’t over — but it is evolving rapidly. All the evidence you need of this is the sheer amount of turnover in the ecosystem in recent months. Nearly all of the people I know in the game have now worked for at least two sites (including myself), many of them three or even more.

Usually turnover is healthy. But to me, this much turnover indicates the need for a change. Perhaps not a complete purging of the forest, but some new vegetation.

Sarah recognized this when she chose not to stay with TechCrunch or go work for a rival site, and instead set out on her own.

In the past few years, one problem many of us had with TechCrunch (no, not the AOL nonsense) was that the site had grown so large that it was hard to evolve. There were a lot of ideas as to where blogging was heading, but implementing those proved to be too much like trying to trying to change the engine of a plane still soaring.

There was also a bit of fear that you shouldn’t change what’s working.

With PandoDaily, Sarah has a clean slate from which to start. Ideas like the PandoTicker is something we thought about for TechCrunch but could never do. It will be a key part of Sarah’s site from day one. Many other things are to come.

I know this because CrunchFund is investing in PandoDaily. We’re one piece of a hugely impressive roster of investors, but we’ll also be contributing as well. It’s an investment of both time and money. The best kind of investment.

But this wasn’t an automatic investment. While Michael and I worked with Sarah in the past, we also both know how hard it is to build an actual business from tech blogging. TechCrunch did well, most do not. But talking with Sarah over the past few months, it became clear that she was committed to this for all the right reasons. You can read about those in her own words here. PandoDaily represents a new hope to recharge and (gasp!) grow the tech blogosphere.

Technology is increasingly vital part of the lives of every person on this planet. Not just tech geeks, everyone. That’s the opportunity here.

Yes, I’ll still be writing here. And yes, I’ll still be doing my Apple-focused column for TechCrunch. But I’m excited about helping Sarah journey into the next frontier of tech blogging.

…and one element that was largely killed off with the rise of the last tech blogging empire was linking. Many of the large tech blogs stopped linking to each other as much as they should have. TechCrunch was just as guilty of this as anyone. And it was mainly political bullshit. PandoDaily hopes to reverse that nasty, anti-web trend.

With that in mind, read more about PandoDaily from Michael, Om, Kara, and elsewhere.

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